Canadian agtech startup raises seed to better monitor trees

 Canadian agtech startup raises seed to better monitor trees

Image courtesy: Vivid Machines

Vivid Machines, a Canadian agtech startup that helps fruit growers virtually monitor their crops, has announced its seed round. The company secured CA$5.8 million (US$4.3 million USD) in this fundraise. BDC Capital Thrive Venture Fund led the round, while StandUp Ventures, Algoma Orchards, Tall Grass Ventures & Entrepreneur First also participated. BoxOne Ventures, Conexus Venture Capital (Emmertech), W Fund, Cornell, Freycinet Ventures, N49P and MaRS IAF joined the round too.

Vivid Machines CEO, Jenny Lemieux, said in a statement, “Thanks to the belief our investors have in our team and the market, and the faith growers have placed in us in these early days, Vivid Machines will continue to develop cutting-edge technology to help the fruit supply chain increase fruit quality on existing acreage while optimizing costs.”

Canadian agtech startup, Vivid Machines, uses AI to identify fruit crop issues

Vivid Machines has developed a spectral sensor that employs computer vision models to digitize permanent crops using image technology and artificial intelligence. Its platform captures images of trees and crops using cameras mounted on farm equipment. Next, AI algorithms process these images to identify issues like pests, diseases, or water stress. Finally, the platform alerts growers to these issues in real-time, allowing them to quickly take corrective action.

Also read: Innovative AgTech startup Vive secures US$8.4M in funding

The Toronto-based company was established in 2020 and has created a real-time spectrum sensor and computer vision system for the agtech space. It delivers insights for fruit marketers, packers, and growers. The Vivid XV system mounts on agricultural equipment and records plant-level data below the canopy across production. Further, it provides fruit-level data to optimize the fruit supply chain.

The startup’s technology has been particularly effective in helping fruit growers monitor their trees. One grower even reported a 20% increase in yield after using the platform for a season. With the latest funding, Vivid Machines will expand its services to a variety of fruit crops.

Earlier this year in January, Vivid Machines secured over CA$810,000 from the Canadian Food Innovation Network, a federal initiative. It raised those funds for its collaboration with Algoma Orchards and Blue Mountain Fruit Company, both Ontario-based farms that are known for their expertise in apple farming.

The company believes it’s creating a future where farmers could produce better quantity and quality produce from their lands.

Also read: Printed electronics startup E2ip gets US$120M new funding


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