Doormat raises CA$1.25M for better real estate legal service

 Doormat raises CA$1.25M for better real estate legal service

Image courtesy: Doormat

Ontario-based startup, Doormat, has announced that it has successfully raised CA$1.25 million in pre-seed funding. Alate Partners led the round, while The LegalTech Fund, Erin Bury of Willful, and former Shopify VP Brandon Chu participated. A release said that Doormat raises this funding to bolster its mission to revolutionize the real estate legal service in Canada with tech solutions.

Doormat operates at the intersection of PropTech and LegalTech, and its key offering is a user-friendly, transparent & online platform that simplifies real estate’s legal side. Canadian customers can tackle property related legal tasks from home using the company’s solution. These specifically include buying and selling homes, mortgage refinancing and property ownership changes. The company claims itself to be “Ontario’s real estate lawyer”.

“Doormat is re-imagining a crucial, yet often overlooked aspect of the home buying journey: the closing process. The team has the right mix of software development, real estate law, and operations expertise to bring much needed innovation to the sector.”

Courtney Cooper, Principal at Alate Partners

The company also noted that its recent survey revealed a tech-hungry audience. As per their survey, over 75% of Canadians see tech as key to improving the real estate process. When it comes to online real estate lawyers, 63% of the respondents would readily engage if it saved them time and money. For the younger generation, aged 18-34, this number jumped to 71%.

Also read: Canadian legaltech unicorn Clio appoints new CPO

Doormat raises to infuse technology in property closing

The idea for the company was seeded when co-founder & software engineer, Robert Saunders, experienced the hassles of property closing firsthand. He subsequently founded Doormat in 2022 with co-founders Benjamin Berry, a real estate lawyer, and entrepreneur Joel Fox.

“When I purchased my first property, I wasn’t aware that I needed a real estate lawyer, and once I went through the lengthy process of finding one, I was confused and uncertain about the entire thing. This confusion inspired the creation of Doormat, as we set out to simplify the real estate journey. With the housing market slowly experiencing a rebound, we want Canadians to have access to a real estate tool kit and Doormat is a part of that.”

Robert Saunders, CEO and Co-Founder of Doormat

The platform currently operates in Ontario, with ambitious plans for British Columbia and Alberta on the horizon. Doormat plans to use the recent funding to power its growth across Ontario and beyond.

Overall, the company aims to enhance the real estate legal experience and provide wider access to tech-driven solutions. Buyers and sellers can look forward to more streamlined, secure, and simple real estate transactions.

Also read: Clio Ventures backs better legal access with EvenUp deal


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