GameOn partners with the Professional Fighters League (PFL)

 GameOn partners with the Professional Fighters League (PFL)

Image courtesy: PFL

Vancouver-based GameOn, a fantasy sports platform, recently announced its partnership with the Professional Fighters League (PFL), an innovative sports league. GameOn plans to launch web3 games featuring PFL fighters and events as part of the deal.

PFL is an American MMA league launched in 2018 and is arguably the world’s second-largest MMA company after UFC. It is the first significant mixed martial arts (MMA) organization which makes competitors participate seasonally rather than year-round. As part of that, the league consists of a regular season, followed by a playoff where fighters around the world fight for the championship. The league also recently signed well-known combat sports stars Jake Paul and Francis Ngannu exclusively for MMA fights.

With a global fanbase of 600 million and significant revenue, MMA has been a major growth sport of the decade. GameOn and PFL are aiming to capitalize on this popularity, providing fans with an immersive fantasy sports experience in MMA. With their shared vision for next-generation sports entertainment, they’re hoping to capture the growing market and cater to the ever-evolving demands of MMA enthusiasts. Since MMA also has a very young fan demographic, web3 fantasy sports are expected to strongly resonate with them.

GameOn CEO Matt Bailey indicated the same in his statement. “We can’t wait to bring next-gen fantasy sports to millions of MMA fans worldwide” said Bailey. This deal is part of GameOn’s larger strategy of onboarding the world’s major sports leagues that leverage its scalable PLAYN3XT platform.

The PFL collaboration comes after GameOn recently secured US$1.7M from Lightning Capital and Flow, a blockchain platform by Dapper Labs. The funding has provided the necessary resources to GameOn to accelerate the development of their PLAYN3XT platform.

Also read: Fantasy sports startup GameOn bags US$1.7M from big players

Professional Fighters League working to expand MMA’s reach

This new announcement also comes at a time when PFL is experiencing high growth and recognition. However, there has been some shakeup in PFL with after a recent wave of drug testing failures. As a result, PFL pulled and replaced the fighters with failed drug tests.

The league has succeeded in recent years not just in attracting big-name stars but also in turning prospects into well-known figures. Since 2019, PFL has signed boxing world champion Claressa Shields and Biaggio Ali Walsh, grandson of boxing icon Muhammad Ali. In addition, UFC championship challengers Marlon Moraes and Thiago Santos, and top contenders Shane Burgos and Aspen Ladd have been onboarded. Overall, the league’s fighter roster includes world-class athletes from over 20 countries, with 25% independently ranked in the top 25 globally.

Further, the league has established broadcast agreements with many big international channels in recent years. This list includes ESPN, TSN, Combate, Eurosport, Bild, RMC Sport, and many others. The league has also benefited from digital media, offering worldwide streaming choices. PFL claims it reaches 140 countries through its broadcasting and streaming networks.

“We’re thrilled to be joining forces with GameOn to strengthen the digital bridges we have with fans around the world. PFL and GameOn are dynamic companies who are leveraging cutting-edge tech to deliver the next generation of sports fandom.”

PFL CEO Pete Murray

In a similar vein, One Championship, a MMA organization based in Singapore, entered into a collaboration with Animoca Brands in April this year. They will develop a mobile fighting game with embedded non-fungible tokens (NFTs) and augmented by Web3. They target an early 2024 release for the game, named One Fight Arena.

Also read: To better gaming license management GeoComply buys OneComply


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