New ‘Meta Verified’ launched in Canada for CA$19.99

 New ‘Meta Verified’ launched in Canada for CA$19.99

Image courtesy: Meta

Meta Platforms, Inc., the company behind Facebook and Instagram, has rolled out a premium verification system for Canadian users and creators. The new ‘Meta verified’ model allows users to access exclusive features of these popular apps for a monthly fee. The fee is CA$15.99/month when purchased on the web and CA$19.99 when purchased on iOS or Android.

Traditionally, verification on Meta has been an exclusive privilege. Celebrities, influencers, and public figures are the typical recipients of the coveted blue checkmark. Not only does this symbol boosts their online credibility, it also authenticates their identity. Meta now aims to democratize this process with its paid verification system.

However, for users who have already been verified based on prior requirements, there will be no changes to their accounts on either Facebook or Instagram.

The enhanced version of the app, dubbed ‘Meta Verified,’ extends a multitude of perks to subscribers like:

  • A verified badge – a symbol of authenticity, confirming that the account is genuinely associated with the user and authenticated with a government ID
  • Increased protection from impersonation – proactive account monitoring to curb impersonators who often target individuals with growing online audiences.
  • Personalized assistance – in the event of common account issues
  • Exclusive benefits like special stickers for Facebook, Instagram Stories and Facebook Reels.

The implications of this new system are significant. For creators, this means a smoother path to verification. This could lead to a larger number of creators building credible online presences. Premium verification could potentially help them connect with their audience and grow their online communities more effectively.

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Is Meta Verified following the Twitter way?

Social media companies are increasingly altering their user verification processes by introducing payment requirements for badges. Last year, Elon Musk recently followed through on his promise to implement charges for the blue tick. As a result, “legacy” accounts that declined to pay $8 US for verification had their verified status revoked.

Long term, we want to build a subscription offering that’s valuable to paid subscribers, including creators and businesses. As part of this vision, we are evolving the meaning of verified accounts on our apps so we can expand access to verification and more people can trust the accounts they interact with are authentic.

Meta announcement

The initiative has seen criticism too. Some worry it might foster a class-based social media system. There are concerns about what this system might mean for the authenticity of verification. Verification has historically been a sign of a genuine and noteworthy individual or brand. Will it still hold the same value if anyone can buy it?

Despite these debates, Meta’s new strategy shows a keen interest in capitalizing on its vast user base. It seems to be moving beyond traditional advertising and exploring new revenue sources. Testing the feature in Canada could indicate plans for a global rollout in the future.

Also read: Bell Canada lays off 1,300 staff, creates new panic in media


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